Innovation in motion: Ridelogix rebrands for a smarter, cleaner retail future
With a sharper voice and sustainability at its core, Ridelogix evolves into a future-ready inventory ecosystem built to boost margins, reduce waste, and transform urban retail.
Ridelogix has unveiled a bold new brand identity, signalling a major leap forward in how the company positions itself and the value it delivers to modern retailers. No longer just a logistics tool, Ridelogix is now a full-fledged next-generation inventory ecosystem, purpose-built to solve the most pressing challenges in retail—maximising efficiency, improving margins, and reducing environmental impact.
This transformation was led in close collaboration with Design Motive, a brand and business design partner that helped Ridelogix rethink its positioning, voice, and visual identity from the ground up.
Together, the teams moved beyond the traditional logistics software narrative to highlight a more ambitious vision: a smarter, cleaner engine for urban retail—a platform that’s not only operationally powerful but human, scalable, and deeply aligned with the future of commerce.
Clearer Value, Stronger Results
The new messaging, developed with strategic input from Design Motive, goes beyond features to focus on real-world impact. Ridelogix directly addresses key retail pain points: shrinking margins, inventory inefficiencies, and operational waste. By optimising last-mile delivery and inventory movement, the platform increases profitability while cutting unnecessary costs and waste—a critical edge in today’s fast-moving retail landscape.
Sustainability as Strategy
Sustainability isn’t just a feature—it’s now a core differentiator. The refreshed brand puts zero-emissions logistics and environmentally conscious operations at the forefront. With built-in tools for greener routing and fewer empty miles, Ridelogix helps retailers not only meet ESG goals but embed them into daily operations.
Simpler, Scalable, and Future-Ready
Where previous messaging leaned technical, the new brand voice—shaped with Design Motive’s guidance—is commercial, concise, and adaptable, making it easier to communicate impact at every level, from warehouse floor to C-suite. Whether a small chain or national retailer, businesses can now clearly see how Ridelogix fits into their growth strategy.
A Platform with Purpose
Tied together by the new tagline, “Innovation in motion,” the brand underscores Ridelogix’s relentless focus on progress—both technological and environmental. It reflects a company that’s not standing still, but actively shaping the future of retail logistics.
This new identity—developed in partnership with Design Motive—marks more than a visual shift. It’s a sharper, more powerful expression of Ridelogix’s mission: to power the movement of goods in ways that are smarter for business and better for the planet.
Ready to move smarter?
Whether you’re looking to increase efficiency, cut waste, or build a more sustainable operation, Ridelogix is built for what’s next in retail.
Get in touch to explore how we can help transform your logistics into a competitive advantage.
